The People Behind Your Growth

Joseph Citeno is an entrepreneur, coach, speaker, and business growth strategist with a background as diverse as the clients he serves.

Joseph spent over 17 years as an executive leader at GE, driving product and technical innovations across gas turbine, power generation, and wind energy — building the kind of strategic discipline and big-picture thinking he now brings to every business he touches.

In marketing, he's worked both sides of the table — B2B as a referral partner with tax rebate specialists and Irongate Business Advisors, and direct-to-consumer through sales and marketing of household products and services. That range means he genuinely understands what it takes to reach both businesses and everyday customers.

As the owner of multiple successful businesses, Joseph knows firsthand what small business owners face — and he's built Citeno Marketing specifically to help them. Through a talented network spanning the United States and India, he's proud to bring real marketing expertise and hands-on support to entrepreneurs just starting their marketing journey.

Big marketing agencies love big budgets, but my passion lies with the heartbeat of our economy: small businesses. If you're a small business owner who feels overwhelmed or simply doesn't know where to start, you are exactly why I do what I do.

I hold a background in Marketing, Small Business Management, Communications, and Human Resource Management. This unique blend allows me to look at your business holistically, not just managing your marketing, but understanding your operations and people, too.

For me, this work is personal. I don't just hand over a strategy and walk away; I dive right in with you. From defining your unique brand identity and mapping out your goals to celebrating your very first website launch or first major sales, I'm with you for every single win. Let's stop stressing over the big agencies and start building your dream together.